Project Overview:
Melbourne Deluxe Chauffeurs is a luxury transportation service provider based in Melbourne, Australia. The company offers a range of chauffeured services, including airport transfers, corporate transfers, wedding cars, and other special events. The company approached Pixel Global for help with improving their online visibility and increasing their website traffic through National and Local SEO.
Problem:
Melbourne Deluxe Chauffeurs had a limited online presence, and their website was not optimized for National and Local SEO. They were missing out on potential customers who were searching for luxury transportation services in Melbourne, as well as in other parts of Australia. They needed to improve their National and Local SEO and increase their visibility in search results to attract more customers and grow their business.
How We Helped:
Pixel Global developed a comprehensive National and Local SEO strategy for Melbourne Deluxe Chauffeurs that included the following services:
- Website Audit: We conducted a thorough audit of Melbourne Deluxe Chauffeurs’ website to identify areas for improvement in terms of National and Local SEO.
- Keyword Research: We conducted extensive keyword research to identify the most relevant and profitable keywords for Melbourne Deluxe Chauffeurs’ services and locations.
- On-Page Optimization: We optimized Melbourne Deluxe Chauffeurs’ website content and metadata to target the identified keywords and improve their visibility in National and Local search results.
- Service and Location Pages: We identified gaps in Melbourne Deluxe Chauffeurs’ website and created new service and location pages to target relevant keywords and improve their visibility in National and Local search results.
- Local Citation Building: We built local citations for Melbourne Deluxe Chauffeurs on relevant directories and platforms, ensuring that their business information was consistent and accurate across the web.
- Google My Business Optimization: We optimized Melbourne Deluxe Chauffeurs’ Google My Business profile by updating their business information, adding high-quality images, and encouraging customers to leave reviews.
- Review Management: We implemented a review management strategy to encourage more positive customer reviews, respond to negative reviews, and improve Melbourne Deluxe Chauffeurs’ overall online reputation.
The Results:
Pixel Global’s National and Local SEO services had a significant impact on Melbourne Deluxe Chauffeurs’ online visibility, traffic, and customer acquisition. Here are some of the key results:
- Melbourne Deluxe Chauffeurs’ website saw a 300% increase in organic traffic from National searches within the first 6 months of our work.
- Melbourne Deluxe Chauffeurs’ website saw a 200% increase in organic traffic from Local searches within the first 6 months of our work.
- Melbourne Deluxe Chauffeurs’ website saw a 150% increase in phone calls and a 100% increase in online bookings from National and Local search results.
- Melbourne Deluxe Chauffeurs’ Google My Business profile saw a 200% increase in views, and a 150% increase in actions (such as calls and website visits) within the first 3 months of our work.
- Melbourne Deluxe Chauffeurs saw a 25% increase in new customer bookings within the first year of our work.
Overall, Pixel Global’s National and Local SEO services helped Melbourne Deluxe Chauffeurs improve their online visibility, attract more customers, and increase their revenue. With our services, Melbourne Deluxe Chauffeurs was able to improve their National and Local SEO, attract more National and Local traffic, and generate more phone calls and online bookings from potential customers in Melbourne, as well as in other parts of Australia.
